The 30/10 Rule: Our Not-So-Secret Formula

Read our FAQs about why we chose (and are obsessed with) this rule for overall wellness.

1. What Is the 30/10 Rule — and Why Are Dietitians So Excited About It?

The 30/10 Rule is a simple, science-backed nutrition guideline that focuses on two essentials your body relies on every day: 30 grams of protein and 10 grams of fiber in every meal. It’s not a diet, not restrictive, and not a fad. Instead, it’s a practical meal-building framework that helps people create balanced meals that support fullness, steady energy, digestion, and overall wellness. The 30/10 Rule has gained traction across wellness communities and online health conversations. Health journalist Michael Easter recently highlighted it, noting its connection to nutrition scientist Dr. Michael Roussell (PhD), who advises clients to “eat 30g of protein and 10g of fiber at breakfast to kickstart muscle recovery, stabilize appetite, and reduce cravings throughout the day.” The principle works because most people consume protein and fiber in uneven, inefficient amounts. For example, someone eating 100g of protein per day might only get 10g at breakfast, 15g at lunch, and 75g at dinner. Distributing nutrients more evenly — 30g protein + 10g fiber per meal — helps support better performance, energy, and satiety.

2. Why 30 Grams of Protein?

Research suggests many people benefit from aiming for around 1.5 grams of protein per kilogram of bodyweight (about 0.7 grams per pound) to support muscle and strength. For a 130-pound person, that’s roughly 90 grams of protein per day — exactly what the 30/10 Rule achieves when spread across three meals. Dietitians emphasize protein because it helps:

- Build and maintain lean muscle
- Support satiety and reduce between-meal hunger
- Promote steady energy and reduce “energy crashes”
- Assist with recovery and daily performance

Getting 30g of protein per meal is a realistic benchmark—achievable through whole foods or a well-formulated protein shake. This becomes even more important as we age, when maintaining strength and muscle becomes essential for long- term health.

3. Why 10 Grams of Fiber?

Fiber is a powerful nutrient that supports digestion, gut health, and balanced blood sugar. Most adults fall short of
recommended intake (typically 25–38 grams per day), making fiber one of the most under-consumed nutrients in the
modern diet.

Dietitians highlight fiber because it helps:
- Support regular digestion
- Slow the release of carbohydrates for smoother energy
- Enhance fullness and reduce unnecessary snacking
- Nourish healthy gut bacteria

Aiming for 10 grams of fiber per meal helps most people meet daily recommendations without complicated tracking.

Why wait? Try the 30/10 rule today!

If you made it to #3 you’re obviously serious about living a healthier lifestyle. Whether you're looking to lose weight, improve digestion, or simply feel your best, Happy Viking is here to help.

  • 30g plant protein

    For strength + satiety

  • 10g fiber

    For gut health

  • 100+ Superfoods

    All plant-based